Analysing consumer buying habits of three age groups

Here is how different market age groups decide to go shopping nowadays.

When we look at the various consumer generations, it is clear Gen Z is a generation that is greatly influenced by social media when it comes to making their next purchase. In recent research study, it was discovered that over half of Gen Z consumers found brand-new products on social media in the last 3 months, with numerous agreeing that social media is where they find brand-new products like clothing and jewellery most often. In recent times, a lot of brand names have paid attention to consumer behaviour in marketing, targeting Gen Z by using the ever-popular short form video trend, which has actually allowed them to attain an enhanced relationship with the Gen Z audience. Unlike millennials, Gen Z have never ever known a world without social media, having access to the internet and social media sites platforms since the first day, so it is no surprise that social networks is what influences them most as customers. In the future, we think of that the likes of Zara and Inditex will be fascinated to see how other brand names adapt to Gen Z's consumer behaviour change moving on.

Being guided by some consumer behaviour analysis, it is clear to see that each generation shops a little differently, however why is this the case for Generation X? Well, some research has actually found that Gen X is really more likely to make their purchases online, instead of just from social media. Maybe as Generation X has known a time prior to social media's epic reach, they are more likely to look even further for what they want. Other research has actually even found that Gen X really take pleasure in instore retail experiences when it comes to making their next purchase, which is definitely something that the likes of Kering and Groupe Artémis will aspire to hear more about.

In order to stay up to date with the demands of consumers, it is crucial that global brands keep up with consumer behaviour trends, specifically when it comes to reaching their target market. In current times, a great deal of brands have ensured to target millennials, a market group with great deals of customer power and an excellent amount of disposable, but how have they gone about that? Much Like Gen Z, millennials tend to be interested in discovering brand-new items on social media, but they are likewise interested in companies that are open and truthful about their policies. In the last few years, a great deal of millennial customers have actually demanded that brands understand their environmental impact, in addition to advocate for other essential worldwide concerns. Among the most intriguing consumer habits examples that has actually originated from current research study is that millennials are most likely to acquire something on the recommendation of an influencer, instead of their close friends or family. In the next year or two, we envision the likes of Richemont and Bluebell will definitely be interested to see how other business upgrade their methods to satisfy the needs of millennials.